Experimental spaces for shifting artistic practices
Through an itinerary of 4 experimental and prototyping laboratories for artistic projects, Open Access offers an exploratory learning context with a multiplicity of actors: artists and institutions from the cultural sector of the field of live performance, mentors, audiences, cultural and creative industries actors, and the research community in the form of an associated partners ecosystems. This process will be extended by 3 showcases of the prototypes in an experimental approach, to test and make use with the audiences of developed live and transmedia projects.
The labs are experimental pedagogical spaces offering the opportunity to shift practices and knowledge exchanges, to reflect on the relationship with the audiences through the creation of transmedia and performing arts works and to share the issues underlying the artists' projects (the prototypes).
Transmedia and collaborative intelligence
We want to offer a space of open transmission and elaboration of a collective thought that feeds on heterogeneous disciplines and points of view.
To facilitate and deepen the exchange of skills between all the participants and audiences of the laboratory and to create a horizontal and collaborative dimension, the labs will be accompanied by a mentor specialised in "collective and collaborative intelligence models". Through this process, we want to test and create new ways of working and thus act on organisational models but also provoking a lively dynamic.
The laboratories will each be designed around a theme or question related to transmedia with the intervention of transmedia mentors to which artists can also refer between the laboratories. The following showcases of the prototypes organized during festivals will each have a theme related to audiences.
Thinking and developing the relationship to our audiences
This capacity building done concretely with the artists in each laboratory will also be accompanied by associated partners through the thematic developed in each place and underlain by the transmedia mentors who have digital skills while being able to put them in perspective with a transmediatic approach: based on the non-linear and interactive narrative and taking into account the audiences from the upstream of project.
We believe that this type of process will allow reciprocal appropriation and lay the foundations for a possible transformation of work processes and organisational models, new alliances between the cultural sector and the cultural and creative industries and will contribute to the development of new artistic expressions for thinking and developing the relationship to our audiences.
DATES AND THEMES
> > Prototyping Lab #1 – ColectivA
From May, 11th – 20th, 2019 in Bucarest – Romania
Working theme: Transmedia Storytelling: A Non-Linear And Interactive Narrative
>> Prototyping Lab #2 - Dupla Cena – Festival Temps d’Images Lisboa
From November, 3rd – 10th, 2019 in Lisbon - Portugal
Working theme: Exploration Of The Multiplicity Of Spaces: Theatrical Space, Public Space And Virtual Territories
>> Prototyping Lab #3 – National Theatre Wales in collaboration with the Arts Chapter Centre during the Festival Experimentica 2020
From April, 5th – 11th, 2020 in Cardiff - UK
Working theme: Approaching Interdisciplinarity, Pop And Fan Culture
>> Prototyping Lab #4 – MA avec Granit
From September, 21st - 28th, 2020 in Belfort/Montbéliard – France
Working theme: Going Deeper: Serendipity, Gamification And Other Games
TRANS... WHAT?!? TRANSMEDIA, YOU SAID ?
Transmedia (or transmedia storytelling) comes from film and gaming, and does not include the field of live performance at the start. Rather than a discipline, it is a practice that has proven to be a powerful audience development tool for the creative industries. It has emerged at the international level in a context of convergence, that means the merger of production and distribution of information equipment of big multinational corporations. Convergence should not be understood as the replacement of old media (or mediums) with the new ones, but rather as an interaction between all the different media and platforms. The idea being to create a set of content streams on multiple media platforms.
Transmedia simply proposes to link contents to one another through a narrative or more precisely a form of narrative universe, creating a "world" common to all contents. It is therefore a question of multiple extensions or the fragmentation of the same story fueled and influenced by the flow and the links between these media and platforms, while giving a central place to the public users, that is to say people, in the evolution of the story itself.
The creative transmedia addresses the question of technologies and its practice through a narrative universe, through a multiplicity of narratives that respond to one another, thus becoming a playground for artists while contributing to the development of artistic expressions and allowing to involve the people who can experiment, play a role, contribute, choose and tell.