OPEN ACCESS - THE PROJECT
Changes due to the explosion of technological and digital innovations in our daily life do not only affect individuals but also social, relational and economic structures and therefore also impact the way artists and cultural operators create, produce and mediate arts.
We are a European group of 4 cultural organisations coming from very different corners of Europe. Together, we have developped Open Access – Experimenting with performing arts and transmedia creation, that is supported by the Creative Europe Programme of the European Union. The project is led by MA avec Granit in Belfort – Montbéliard [FR] together with Colectiv A in Cluj-Napoca [RO], DuplaCena – Festival Temps d’Images Lisboa in Lisbon [PT] and National Theatre Wales in Cardiff [UK] as well as numerous associated partners.
We believe that the cultural sector is confronted with the question of the diversification of its audiences and faced with the transformation of the behavior of its users due to the explosion of technological and digital innovations in our daily life modifying in depth our usages. In fact, we think that these changes do not only affect individuals but also social, relational and economic structures and therefore also impact the modes of creation, production and mediation of artists and cultural operators.
Based on a responsible, collective and collaborative approach and in response to these transformations, the Open Access project calls for a redefinition of the modes of operation and strategies of cultural operators by creating and focusing on a new narrative shared with the people from the upstream of its design. To do so, we will use transmedia, initially coming from the cultural industries, and combine it with the disciplines of live performance.
We believe that transmedia as a practice provides a tool that is at once aesthetic, interdisciplinary and communicationnal, allowing the experimentation of this refoundation.
The OPEN ACCESS itinerary is composed of a workshop for 20 artists (check the call-out here), then the organisers will be looking to invite 8 artists to continue the journey through 4 experimentational and prototyping laboratories for artistic projects. The project offers an exploratory learning context with a multiplicity of actors: artists and institutions from the cultural sector of the field of performing arts, mentors, audiences, cultural and creative industries actors, and the research community in the form of associated partners ecosystems. This process will be extended by 3 showcases of these prototypes in an experimental approach, in order to test and make use with the audiences of developed live and transmedia projects. By involving students and their research professors, as well as mentors, researchers and professionals, the conducted experimentations will be capitalised in the form of good practices tools, notably through a publication associated with a conference and a web-documentary associated with a Mooc.
If we were to reduce transmedia to a short definition,
we could say that it is a way of telling a story.